A couple of months ago we noticed a new graph in the AdWords UI and immediately loved the new look, but it only appeared on one account.

It wasn't until recently that we started noticing it in other accounts, but with a slight change, now they have data points instead of a cleaner…

 

Recently Google began displaying a 0 reviews link below several of the ads displayed on particular SERPs. See the images below.

The problems with these links is that they presently point to a URL, which directs users to a Google search page with a pre-populated search…

Keyword selection is an art. An effective keyword selection process is a series of data-driven and well-informed choices based on a number of qualifiers. This job requires a fine balance between statistical analysis and language, which is a challenge - considering the right brain - left brain divide.

Some of the primary purposes of keyword selection include:

• Setting a baseline from which to measure the performance of an SEO campaign, whether one measures rank,…

Bridge The Gap Between Clicks and Conversions

In the world of PPC, many SEMs have the false notion that once I've driven traffic to your site my job is done. But it doesn't do much good to send paid traffic to a site that is not engaging and doesn't convert. Often times visitors are confused by navigation, the conversion process or just can't find what they want. In the offline world, that's equivalent to…

Many of our clients look for ways to expand their PPC accounts. My first suggestion is to begin advertising on the Google Display Network and here are some reasons why:

Expand Your Reach

The Google Display Network (GDN) includes popular websites such as YouTube, Google Finance, Gmail, Google Maps, and Blogger. These websites reach 80% of global internet users and makes the GDN the world’s #1 advertising network. When you advertise…

MULTI CHANNEL FUNNELS: TOP CONVERSION PATHS

When Google Analytics rolled out their new version I was resistent for a while because I didn't want to have to hunt all over a new interface for my regular reports. But I finally gave in a few days ago, and I've stumbled across once set of reports that has totally made me a believer. The multi channel funnels reports are very powerful. You can see an example below that show all the different paths people took to get to a…

When Google first introduced sitelinks in 2009 (yes, they’ve been around for that long!) every specialist and analyst saw the value in having these in every possible ad, but everyone had the same question: why can’t I see individual sitelink clicks? While the sitelinks are a huge success in taking up more real estate and…

At Online Performance Marketing, we preach the value of site remarketing.  For most of our clients, this is done on a cost-per-click basis through Google AdWords.  To learn more on remarketing, go here.



Once you are ready to remarket to your site visitors, you'll need to create relevant banners.  One question we get across the board is: what should my banners…

How do you reach customers when they don't know your name?



Display branding campaigns are expensive and not always right for small to medium businesses.  Online Performance Marketing has the solution for you: search retargeting.



Search retargeting is relatively new in the display space.  It's different from contextual or topic targeting, which can sometimes be a shot in the dark.  Instead of trying to match your banners with words on a page or site categorization,…

What is the most important factor in a successful paid search campaign? Is it the right keywords and ad copy? Is it the offer or message? All those things are very important, but the landing page the ads goes to is also very important. So how do you make sure the landing page is going to convert? Here are some tips:

1 - Don't Ask Too Many Questions

If your landing page contains a lead generation form, it is recommended that you don't ask too many…