In my recent blog posts about E-Commerce Remarketing and B2B Remarketing, I wrote about the different ways companies are using remarketing to re-engage and bring back visitors to their website.

Remarketing is a is…

In January, Google announced that they would be rolling out ad group impression share metrics for all accounts. This came as great news to us. For years we’ve been using campaign level impression share metrics to make budget and optimization decisions. So what does it mean to advertisers now that we can see impression share by ad group? Let’s look at a few scenarios where having ad group level…

It's no secret: Online Performance Marketing preaches remarketing in conjunction with Google AdWords.  Remarketing is a great way for businesses who have found success in the search space to dip their toe in display; it's low risk, boosts brand searches and increases site engagement.

Low Risk

Remarketing is considered a low risk display option because searchers must show interest in a brand before being eligible to see their banners. Whether a paid search, organic or…

Like it or not, the new version of Google Analytics is here to stay.  It wasn’t an immediate hit around the office, but one report changed my mind: Top Conversion Paths.  You can find this report under Conversions --> Multi-Channel Funnels --> Top Conversion Paths.…

In my most recent blog post E-Commerce Remarketing I talked about how e-commerce websites are using remarketing to show ads to their website visitors for a second chance to make a sale. Creating remarketing campaigns for e-commerce websites makes sense, but did you also know that it is a great option for B2B businesses as well?

In my research I noticed that some…

I recently wrote a blog about automated rules and some of the most common uses. Automated rules can save you a lot of time and effort. The only problem was that up until January of 2012, you were limited to only 10 rules per user. But thankfully, we all bothered Google about it until the made a change. You can now have up to 100…

While doing competitor research, we noticed that Google is now featuring a little arrow next to the sitelinks in both organic and paid versions:

If you're wondering what sitelinks are, at least from a paid search stand point, we have a ton of blog articles; some…

Are you taking full advantage of automated rules?

If you are not utilizing automated rules in AdWords you should be. We all know that managing large accounts in Adwords takes a lot of work and can get very tedious. Google’s Automated rules offer a plethora rules that you can set and limit your hands on management. It’s kind of like having an assistant that does everything you tell them exactly when you tell them to do it.

In the AdWord’s help…

Remarketing allows you to show ads to people who have visited your website as they continue to browse the internet. This gives e-commerce websites a second chance to advertise to potential buyers increasing the conversion rate.

There are many creative ways e-commerce websites have used remarketing. The following are some of my favorite examples.

As I browsed the Old Navy website, a cookie was placed on my computer when I looked at this pink dress. I left the Old…

A couple of months ago we noticed a new graph in the AdWords UI and immediately loved the new look, but it only appeared on one account.

It wasn't until recently that we started noticing it in other accounts, but with a slight change, now they have data points instead of a cleaner…