Online Performance Marketing

Exploiting the Internet as a Sales Channel

Online Performance Marketing specializes in developing and optimizing the Internet as a channel for small- and medium- size businesses.

Members

  • Roland Crago
  • David Rowe
  • Septimus Cormack
  • ireneadamson3573
  • Peter Scott
  • Ronald Spearman
  • Monty Ruecroft
  • Jan
  • Jeff Rudluff
  • Stephanie Perryman
  • JJ Harris
  • Linda Thomas White
  • Cade Herzog
  • Troy
  • NewNol
  • Michael Edwards

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Michael Edwards

Search Engine Marketing - Tracking Results for ROI

Started by Michael Edwards Oct. 9, 2008.

 

Latest Activity

Septimus Cormack is now a member of Online Performance Marketing
July 19
A blog post by Michael Edwards was featured
How to Implement Google’s Remarketing We were an early participant in Google’s “Remarketing Program” which is what we have always called “Retargeting”. The following is a case study showing the effects of this new program, which is now available to…
July 15
Linda Thomas White added a blog post
What are You trying to accomplish by entering the social media arena? Online Performance Marketing, a Dallas online advertising agency, can help you establish your social media presence. We have effectively launched social media on all of the major…
May 16
Michael Edwards added 2 blog posts
May 12
A blog post by Michael Edwards was featured
Klemmer and Associates Seminar Review. It changed my life & helped GROW our business! When thinking about Leadership Development or even Character Development I thought I was in a place of self-satisfaction and that I “didn’t need it” – it was only…
May 6
Monty Ruecroft is now a member of Online Performance Marketing
May 3
Michael Edwards added a blog post
We just became a Google Adwords Certified Partner. The program rolled out on Monday and by Thursday we had our new badge. As of today there are only 8 Certified Partners in Dallas, TX and 7 in Austin. Google announced they are retiring the old "…
April 29
Michael Edwards added 4 photos
April 29

Blog Posts

Michael Edwards

Google Remarketing Case Study | Online Performance Marketing



How to Implement Google’s Remarketing


We were an early participant in Google’s “Remarketing Program” which is what we have always called “Retargeting”. The following is a case study showing the effects of this new pr

Continue

Posted by Michael Edwards on July 15, 2010 at 11:46am

Michael Edwards

Google Broad Match Modifier | Online Performance Marketing

Google Introduces a Modifier for Broad Match


So what does this mean to you? Well, we've all but abandoned the broad match for existing clients because it is so unpredictable as to what keyword phrase might trigger one of your ads. There is a loss of control when using broad match, and it's just not a best practice.



Google must have realized that many agencies are dropping broad match altogether, and simply going

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Posted by Michael Edwards on July 14, 2010 at 10:38am

Linda Thomas White

Dallas Online Advertising Agency Enters the Social Media Market with a Focus on Performance

What are You trying to accomplish by entering the social media arena?


Online Performance Marketing, a Dallas online advertising agency, can help you establish your social media presence. We have effectively launched social media on all of the major and minor social media platforms. With years of experience in other online advertising media, we have the capability to effectively implement strategic plans across all the key social mediContinue

Posted by Linda Thomas White on May 16, 2010 at 11:36pm

Michael Edwards

Klemmer and Associates Seminar Review | Leadership Development | Character Development

Klemmer and Associates Seminar Review. It changed my life & helped GROW our business!


When thinking about Leadership Development or even

Continue

Posted by Michael Edwards on May 6, 2010 at 4:30pm

Michael Edwards

Google Adwords Certified Partner | Dallas Paid Search | Austin Paid Search | Online Performance Marketing

We just became the FIRST & ONLY Google Adwords Certified Partner in Austin, Dallas, Houston, San Antonio, TX and Tulsa OK. (verified 5.1.10)



The program rolled out on Monday April 26th and by Thursday we had our new badge.




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Posted by Michael Edwards on April 29, 2010 at 12:00pm

Jeff Rudluff

Dallas Online Advertising Agency Launches New Video - SEO, Paid Search, Banners and More

See our new video that shows how Online Performance Marketing can help you market your website with paid search, SEO (search engine optimization), banner, affiliate, email marketing and reputation management and social media marketing leader in the Dallas-Fort Worth Area.





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Posted by Jeff Rudluff on April 26, 2010 at 5:30pm

Michael Edwards

Paid Search Results - Austin - acquirgy (formerly SendTec) vs. Online Performance Marketing

When it comes to Paid Search, and choosing an SEM agency - you should always ask them for some case studies. After all, Paid Search should be about RESULTS. Online Performance Marketing, has a maniacal focus on performance. We don't believe in automated systems to run our paid search accounts. We've tried them. They just can't replace a human's experience & intuition. So our biggest "wins" have been from paid search accounts we run manually.

We have found solutions that take advanta… Continue

Posted by Michael Edwards on April 10, 2010 at 7:00am

Michael Edwards

Click to Call or Google Phone Extensions - Another Ad Extension | Online Performance Marketing




A few of my accounts now have the ability to "click to call" for smart phone enabled searches. This makes total sense for those searching on a smart phone to avoid filling out onerous forms and just "click to call" as explained by google.




W

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Posted by Michael Edwards on March 5, 2010 at 5:30pm

Michael Edwards

Banner Advertising Increases Search Click Through Rates and Clicks - a Case Study by Online Performance Marketing

Banner Advertising has come a long way from the old days when you had to look at results for the month, without regard to the impact they were having on other channels. If you haven't read about View Through Conversions, I would recommend reading that blog posting first.



We had not had success with Google Content Network for this particular client (although we ha
Continue

Posted by Michael Edwards on February 6, 2010 at 8:21am

Michael Edwards

Google Product Extensions Now Available - Link AdWords to Google

Nov 24, 2009 ... It's official - you may now link your Google Products (Google Base) aka Google Merchant Center Account) to your AdWords Account. ...

An update to this original blog has been made which changed the URL, the new url is:

http://community.onlineperformancemarketing.com/profiles/blogs/link-adwords-to-google-base

Posted by Michael Edwards on January 19, 2010 at 8:11am

 
 
 

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