A few of my accounts now have the ability to "click to call" for smart phone enabled searches. This makes total sense for those searching on a smart phone to avoid filling out onerous forms and just "click to call" as explained by google.

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Nov 24, 2009 ... It's official - you may now link your Google Products (Google Base) aka Google Merchant Center Account) to your AdWords Account. ...

An update to this original blog has been made which changed the URL, the new url is:

http://community.onlineperformancemarketing.com/profiles/blogs/link-adwords-to-google-base

The need: Get my web-based store’s inventory listed prominently in Google’s search engine results to generate additional sales.

Solution: Maintaining a search engine optimized data feed into Google’s shopping-based search engine solution -- Google Base.

Although Google Base is actually more than just a shopping search platform, this specialized search offering from Google pays off the biggest for online retailers that take full advantage of its ability to integrate inventory dire… Continue

We've written about a new reporting metric available in AdWords called View Through Conversions - VTC. A great and compelling metric to help measure the TRUE performance of your display ads on Google's Content Network.

Now Google has added MORE compelling metrics for Video's that run on their content network. In additon to… Continue