Search Engine Marketing - Tracking Results for ROI

When it comes to Search Engine Marketing (SEM), getting a positive return on investment is not difficult if you have the right tracking in place. While it's typical for an agency to track impressions, clicks, and sales, what we have found is that tracking phone sales that originated from SEM efforts can be a little more challenging. In fact, our customers asked for not only phone call tracking, but email tracking (those emails that originated from SEM efforts), and form tracking (contact us forms, price quote forms, etc). When you are able to track these actions, SEM can become extremely profitable.

One of the exciting aspects of our SEM Platform is that you can even listen to the phone calls that originate from SEM. This is a great tool for coaching your team and is provided at no additional cost to you.