Michael Edwards's Page

How to Implement Google’s Remarketing

We were an early participant in Google’s “Remarketing Program” which is what we have always called “Retargeting”. The following is a case study showing the effects of this new pr

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Google Introduces a Modifier for Broad Match

So what does this mean to you? Well, we've all but abandoned the broad match for existing clients because it is so unpredictable as to what keyword phrase might trigger one of your ads. There is a loss of control when using broad match, and it's just not a best practice.

Google must have realized that many agencies are dropping broad match altogether, and simply going

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Klemmer and Associates Seminar Review. It changed my life & helped GROW our business!

When thinking about Leadership Development or even

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We just became the FIRST & ONLY Google Adwords Certified Partner in Austin, Dallas, Houston, San Antonio, TX and Tulsa OK. (verified 5.1.10)

The program rolled out on Monday April 26th and by Thursday we had our new badge.

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When it comes to Paid Search, and choosing an SEM agency - you should always ask them for some case studies. After all, Paid Search should be about RESULTS. Online Performance Marketing, has a maniacal focus on performance. We don't believe in automated systems to run our paid search accounts. We've tried them. They just can't replace a human's experience & intuition. So our biggest "wins" have been from paid search accounts we run manually.

We have found solutions that take advanta… Continue