Exploiting the Internet as a Sales Channel

All Blog Posts (16)

Click to Call or Google Phone Extensions - Another Ad Extension | Online Performance Marketing

A few of my accounts now have the ability to "click to call" for smart phone enabled searches. This makes total sense for those searching on a smart phone to avoid filling out onerous forms and just "click to call" as explained by google.

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Added by Michael Edwards on March 5, 2010 at 5:30pm — No Comments

Banner Advertising Increases Search Click Through Rates and Clicks - a Case Study by Online Performance Marketing

Banner Advertising has come a long way from the old days when you had to look at results for the month, without regard to the impact they were having on other channels. If you haven't read about View Through Conversions, I would recommend reading that blog posting first.

We had not had success with Google Content Network for this particular client (although we ha

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Added by Michael Edwards on February 6, 2010 at 8:21am — No Comments

Google Product Extensions Now Available - Link AdWords to Google

Nov 24, 2009 ... It's official - you may now link your Google Products (Google Base) aka Google Merchant Center Account) to your AdWords Account. ... An update to this original blog has been made which changed the URL, the new url is: http://community.onlineperformancemarketing.com/profiles/blogs/link-adwords-to-google-base Continue

Added by Michael Edwards on January 19, 2010 at 8:11am — No Comments

Shopping-Based Search Marketing | Google Base Product Search

The need: Get my web-based store’s inventory listed prominently in Google’s search engine results to generate additional sales. Solution: Maintaining a search engine optimized data feed into Google’s shopping-based search engine solution -- Google Base. Although Google Base is actually more than just a shopping search platform, this specialized search offering from Google pays off the biggest for online retailers that take full advantage of its ability to integrate inventory dire… Continue

Added by Troy on December 11, 2009 at 10:31am — No Comments

Video Mouseover and Playback Reporting Now Available

We've written about a new reporting metric available in AdWords called View Through Conversions - VTC. A great and compelling metric to help measure the TRUE performance of your display ads on Google's Content Network. Now Google has added MORE compelling metrics for Video's that run on their content network. In additon to… Continue

Added by Michael Edwards on December 11, 2009 at 10:00am — No Comments

Google Ad Sitelinks - AKA Google Ad Extensions | What Are Google Ad Site Links?

Those employees at Google are busy innovating! Today I found out that ONE of my clients has a new feature available in their campaign settings called "Ad Extensions" - I have seen this in beta for a few advertisers, but hadn't heard when it was going to be available to all. According to my Google source, they are "rolling this feature out to all advertisers by the end of the month" - "That's the goal anyway!" So what is it? It's a new feature that allows you to "extend the value of your existin… Continue

Added by Michael Edwards on November 11, 2009 at 9:00pm — No Comments

Paid Search Results - Austin - acquirgy (formerly SendTec) vs. Online Performance Marketing

When it comes to Paid Search, and choosing an SEM agency - you should always ask them for some case studies. After all, Paid Search should be about RESULTS. Online Performance Marketing, has a maniacal focus on performance. We don't believe in automated systems to run our paid search accounts. We've tried them. They just can't replace a human's experience & intuition. So our biggest "wins" have been from paid search accounts we run manually. We have found solutions that take advantage of so… Continue

Added by Michael Edwards on November 10, 2009 at 6:00pm — No Comments

View Through Conversions - Banner Advertising (Display Advertising) – A Case Study by Online Performance Marketing, LP

Google does it again! Introducing View Through Conversions for display ads on the Google Content Network. What is a View-through conversion & why should I care? Before we can define what a View-Through Conversion is, we should first start by defining the old Click-Through Conversion. Click-Through Conversions Defined It’s typical for a banner ad to have a lower CTR than a text ad on the Search Network – they get a TON more impressions, so the CTR is typically lower.… Continue

Added by Michael Edwards on October 22, 2009 at 9:30am — No Comments

Organic Search Listing Dominance: SEO Done Right

Below is a screen shot of Google's search results for the keywords "Porsche Dallas". When most people think of dominating search results, reaching the top position is sufficient to qualify for dominance. But, how about dominating every bit of the organic results well-below the first page fold?

Yes: there are other Porsche dealerships in Dallas Texas, but you wouldn't know that from the organic search results unless you scroll below the fold in the screen shot included here.

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Added by Shan Simmons on September 23, 2009 at 5:49pm — No Comments

Banner Advertising Benchmarks

How should companies integrate banner / display campaigns that tend to focus on the early stages of the purchase cycle when the strained economy is forcing focus on immediate sales? As a teaser, I'm providing real results from this strategy at the end of the post to reinforce its effectiveness. STRATEGY By effectively blending sources to focus on direct response while including selected sources offering the highest branding value, we're able to meet client needs for leads and sal… Continue

Added by Cade Herzog on August 26, 2009 at 1:30pm — No Comments

How We Grew Their Business by 3414% in 10 months | Paid Search Case Study & Success Story

The following is an update to my previous blog posting on Paid Search | PPC | Bragging Rights. In just over 10 months, we have grown our clients Google traffic by 1000%. But we don't just look at traffic, for traffic's sake at Online Performance Marketing. We are maniacal about performance. It's not just ab… Continue

Added by Michael Edwards on August 26, 2009 at 10:30am — No Comments

Paid Search | Pay Per Click | Bragging Rights

Paid Search | Pay Per Click | Bragging Rights

True to our name - nothing gets me more excited than performance. Not just any performance mind you, but the kind of performance that a paid search agency can brag about. Let's face it - when we're trying to win new business, the best ammunition we have is how we have helped our other clients achieve success. So as I'm putting together my monthly reports I do a quick peek at the… Continue

Added by Michael Edwards on February 4, 2009 at 6:30pm — No Comments

Link AdWords to Google Base (Google Merchant Account) - Google Product Extensions Case Study

It's official - you may now link your Google Products (Google Base) aka Google Merchant Center Account) to your AdWords Account. (US Advertisers Only) What does this mean? If you aren't using Google Base, you should be! Product Images will now show up inside your Paid Search ads, if you have linked the AdWords and Merchant Center Account. There are 2 steps you need to follow to link the two features. 1. Log into your Google Merchant Account, click on Settings>AdWords… Continue

Added by Michael Edwards on January 19, 2009 at 8:00am — No Comments

WCEF | World Cultural Economic Forum October 30 - November 1

We would encourage you to check out The World Cultural Economic Forum (WCEF) takes place throughout Louisiana in October with three key components including a two-day Forum in New Orleans Oct. 30-31 for global cultural economy leaders to discuss best practices for growing cultural industries; a World Bazaar and Marketplace showcasing artisans and vendors from around the world in the Ernest N. Morial Convention Center Oct. 30-Nov. 1; and the Passport Events across the state throughout October sho… Continue

Added by Michael Edwards on October 18, 2008 at 3:02pm — No Comments

Social Marketing Strategies to Generate Traffic

Social Marketing Strategies to Generate Traffic

Social Marketing is THE next big thing to bring businesses and customers together. We believe that Social Marketing is the next frontier. The best part of using Social Marketing to communicate with your customers is that by creating that sense of community and answering your customers questions about your products or service, you can realize higher conversions. In… Continue

Added by Michael Edwards on October 9, 2008 at 5:30pm — No Comments